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Finowl

Gender prediction · Education and edtech

Aggregate gender analytics for adult education programs

Continuing education teams, bootcamps and professional certificate programs often ask whether their marketing reaches a broad mix of adult learners. Where people have not been asked, or chose not to say, Finowl gender predictions estimate how a first name is typically used. Rolled up across thousands of anonymized inquiries, that estimate can show whether a campaign for a coding course or a nursing refresher skews heavily in one direction.

A prediction is a statistical estimate, not how a person identifies, and it is wrong for some people. Use it only for aggregate reporting about outreach, never to decide admissions, scholarships, pricing, grading or access to any course. Let learners state or correct their own gender in their profile, and avoid any processing of data belonging to minors. Self-reported answers should always override a prediction.

USE CASES

Where it fits in education and edtech

HOW TO INTEGRATE

The workflow

  1. 1

    Export first names and an optional country code for adult inquiries or alumni, removing any records that belong to minors.

  2. 2

    Send up to 50 items per call to POST /v1/gender/batch with opaque ids that do not reveal identity.

  3. 3

    Keep only identified results above your confidence threshold and count unknown results as their own category.

  4. 4

    Aggregate counts by campaign or program and delete the per-record predictions once the report is produced.

POST /v1/gender/batch
curl https://api.finowl.co/v1/gender/batch \
  -H "Authorization: Bearer $FINOWL_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "items": [
    {
      "id": "inq-0001",
      "type": "name",
      "value": "Andrea",
      "country": "IT"
    },
    {
      "id": "inq-0002",
      "type": "name",
      "value": "Samuel",
      "country": "US"
    },
    {
      "id": "inq-0003",
      "type": "email",
      "value": "k.okafor@example.com"
    }
  ]
}'

Estimates gender for anonymized adult inquiries in one batch. Results are aggregated by campaign for outreach reporting and never attached to an admissions or enrollment record.

GOOD PRACTICE

Before you ship

Read the API reference for every field and error code. Each lookup costs 1 credit (3 when it requests AI); see pricing.

A FEW GOOD QUESTIONS

Common questions

Aggregate gender analytics for adult education programs

Start with 100 free credits every month and test the request above in the sandbox.